A Few Tips That Can Help Local Business Link Building

Local Business SEO is not such an easy thing to do. It can take a lot of time, effort and resources. We can all agree that link building is one of the most important elements of search engine optimization. On the other hand, without good SEO you can’t expect good ranking. Local business owners need special local business SEO that is slightly different from regular SEO. This local business SEO process involves optimization of websites that are focused to improve ranking in search engines of local character. If you are looking for a way to improve the visibility of your local business in the search engines and to build useful back links, I suggest following some of these tips.

1. Develop relationships with local influential people

This is a difficult task, but if it is performed in the right way, it will definitely pay off. The first thing you need to do is to locate these people and determine whether they can help your business or not. Business owners usually stick to journalists and bloggers. Use the local news, government websites and the websites of your competitors to find some influential people. Feel free to contact them and establish a relationship with them. Some of them will be glad to help you for free while others will ask for a fee or some sort of compensation.

2. Team up with your partners

In case you have a small local business that sells products from other companies, then you can contact your partners and ask them to list your business on their website. Of course, your info and link will be presented in their partner’s list. This is a legitimate and very efficient way to improve your ranking because these bigger manufacturers and wholesalers have developed high-ranking websites. This means that you will get a link from a website with high domain authority and page rank.

3. Make a donation for some local organization

This is a nice way for local business owners to show that they care about the community. Most successful businesses are contributing with donations for many causes. So, find some local organization or local club that is providing back links to their donors and make a donation. After you are done, you can promote the donation on your own website.

4. Create a hot topic and watch your local business reach the news

Creating a story of this type is not easy, but after doing some research I am sure that you can come up with something like that. People love to read blogs that can confirm their views and expectations. However, if you are planning for your blog posts to become viral, you can always try to spark some controversy. Of course, try to remain polite, but make sure to emphasize your firm stance regarding the things that are related to your business. This is the easiest way to reach the local websites dedicated to news and maybe even national news.

As you can see, there is more than one way for a local business to perform effective link building, but keep in mind that this is a time-consuming job and the results are visible after a while.

10 Important SEO Tips For Smaller Businesses

If you have launched a small online business and are not in a position to outsource SEO services for a third party, then here are some tips that does not require an expert knowledge and are free as well as simple to implement.

Quality Content

Content remains the most important thing to consider in improving the website traffic towards your start-up business. If the content is of good quality and consists of relevant information, then visitors are likely to visit your website often.

Begin a Blog

Start writing a blog tailored for the specific audience of your niche. The blog must be very informative. Only then site visitors will visit your site again and again.

Customer-first Approach

The blogs have to be written with readers in mind and the priority must be given more for the customers rather than writing for the sake of ranking well in search engines.

Create business page in social sites

Social media is a very cost-effective option for smaller businesses to build their online presence and it also gives businesses a perfect opportunity to identify which of the social networking sites are proving to be very effective for the popularity of their website and products or services they offer. Ensure the social media profile has the required contact and web address details etc.

Write evergreen content

Write content that attracts visitors in a long-term basis instead of news related articles that might not have any relevance with respect to time. This kind of content will help improve the search engine rankings steadily on a long-term basis.

URL structure must be clear and simple

The URL structure of the website must be designed in such a way that users must be able to recognize the topic just by viewing the URL itself. This can be done by implementing keywords within the URL structure.

Keep a check on competitors

Take a look at the competitors who are ranking first in the search engines based on keywords similar to your product or services and understand what they have done on-site and off-site for achieving better search engine rankings.

Internal Linking

Internal linking if used correctly will help your website rank better for certain specific keywords. It will also help visitors find useful as well as relevant content.

Search data for keywords

Take a look at what kind of keywords have been entered by visitors in to your site search box and this will help you a lot in finding the popular keywords. These keywords are likely going to be very much similar to what they are typing on the search engines.

Set up Google Local Listing

This is a free and one of the easiest ways in which smaller businesses can improve their online presence in the local search results.

Other key tips that will help smaller businesses enhance their website traffic include:

  • Be aware of the latest trends happening in the Search Engine Optimization industry.
  • Encourage customers to leave reviews for better Google listing.
  • Understand that SEO success is not immediate and usually beneficial only on a long-term basis.
  • Ensure the website is mobile-friendly for better search results from mobile phone users for enhanced website traffic and enhanced business.
  • Ensure the keywords are included in the file names of the images.
  • Set up Google Analytics tracking code for the website.
  • Make use of Webmaster tools.
  • Include relevant information that is tailored to suit the requirements of local pages.
  • Product descriptions must be written yourself since it is best understood by the website owner itself rather than anyone else.

7 SEO Tips for eCommerce Website

Whether we speak of old school shopping or the new in town eCommerce wave, the only way customers can reach the place of business is if they can locate the store easily.

Internet thrives on search. Millions of search strings make their way into the internet ecosystem each day. There’s no point in spending money on a fancy website and stocking up on best products at awesome prices if your site isn’t featuring on the first page in Google.

That is where SEO efforts come into the picture. People are more likely to find you, if you have a higher search rank. And the more traffic, higher the probability of making sale.

When it comes to SEO for an online shop, “one size fits all” strategy does not work. Online shopping websites need to carefully assess the needs of their business and plan accordingly. Here are a few tips to help towards making that all-important decision.

The effective keywords

Invest some time and money to identify the most appropriate keywords for your online store. Users tend to be very specific while doing a keyword search. Ensure that the keywords used in your online shopping website’s SEO aren’t too generic. Or else, visitors simply won’t be able to find you.

No duplicate content

Be as original as possible in your product descriptions tags. That’s probably the most important step in eCommerce SEO. Since content duplication in eCommerce stores is inevitable with product descriptions and lists, it is advisable to look for ways to reduce redundancy.

Don’t copy-paste the manufacturer’s product description, take some time to build your own. It may give you a mild headache, but it will save you a migraine later. Ensure that each product description is unique and search engine friendly.

Pay Per Click

Pay per click is the necessary tool in the SEO of online shops. However, it is advisable to not rely on it entirely to create visibility. PPC costs continue to rise with each search and as soon as you stop paying for placement, your online presence disappears. Some customers do not trust sponsored links, banners, and other ads. Therefore, organic SEO is essential along with PPC for online shopping website to improve visibility.

Strengthen your content strategy

Keep adding unique and high quality content regularly to your eCommerce Portal. It will help with your search engine ranking, and an added value for users. Consider having a blog and add relevant content that’s related to products and services on your website.

Optimize images

Use ALT tags liberally on your website. Image search function has gained a lot of popularity and people are using it to find products. Your eCommerce SEO strategy needs to incorporate related keywords for ALT tags of every image on the website. Don’t stuff keywords; ensure that every keyword used is directly relevant.

Meta descriptions for webpages

For onsite eCommerce SEO, use a different meta descriptions for each page. Meta descriptions are written for humans with the purpose of helping to get visitors to your online store once it shows up in search engines.

Remember to optimize anchor text

Use keywords for internal links on your website. This will help enhance your visibility in search engines. Consider doing the same for product descriptions by linking them to other similar products on your website.

Top 7 Useful Tips on Finding a Company Providing White-Hat SEO Services

The growth of an online business is significantly attributed to the White-hat SEO companies. White-hat SEO experts have added a significant boost to the business on the online platform and have defined it with a unique way to make it reach to every targeted person or organization. It is said that almost 60% of the acknowledgement goes to the web designing and development companies, which have been efficiently developing the outstanding web projects.

When more than half of the percentage behind the success of an online business is due to SEO companies, then it will not be difficult to understand the value of SEO Companies. This is why the selection of SEO Company has to be done very carefully. It is said that SEO companies have capably delivered positive results and have come up with many great projects. Their capability and knowledge are simply out of the box, due to which, the results are in their favour. However, not all companies deserve appreciation and are worthy of hiring. Every coin has two sides; the intelligence is in choosing the side, where there is profit. Therefore, selecting the best white-hat SEO Company is also necessary. Below are some tips, which would help you in doing so:

Now comes the five crucial ways to select the best white-hat SEO Company, which would finally create the online presence of the company.

1.Going through the track record

Checking over the work & projects handled by the company can give a fair idea about the company. Ask for URLs of customers’ websites, try to contact their customers and know about their firsthand experience. If there is any sort of doubt regarding the company, this will sort it out.

2. Understanding the company

Knowing about the specialities, knowledge, and expertise in the field helps a lot. If any company is able to explain its expertise backing with valid proofs, then trusting them won’t be a bad deal.

3. Ranking

Checking the ranking of the company with which one is planning to deal with is important. However, make sure that the ranking is checked upon only on the basis of relevant and competitive keywords & phrases.

4. Cost

Remember that high prices never guarantee top-grade results; also that low prices might be deceiving. Right prices for the right services need to be quoted by the company, which in turn would make easy in making a comparison.

5. Guarantee

If any company guarantees about ranking the website at the top position in the search engine result pages, then immediately realize that it is fake. It is one fact which even search engine denies.

6. Services as a part of their packages

The services offered as a part of the package differ from SEO company to company on the basis of the cost as well as nature of an online business. Therefore, it is worthwhile to check the services of an SEO company end to end and select the one that offers at least a few essential services such as the onsite optimization, keyword research, SEO copywriting, blog creation, link building etc.

7. Success rate

You can readily resolve the success rate of an SEO company by ensuring the number of clients the company has worked for on its stint and the duration for which they have dealt with the SEO projects. Achieving SEO results overnight is a far-fetched idea. Therefore, it makes sense to hire white-hat SEO companies that have carried out a range of SEO projects for clients over a term of 3 to 6 months or more.