Affordable Search Engine Optimization Tips

SEO is a wonderful idea for anyone with a website in need of additional traffic or if you have a web site that is generating absolutely zero traffic. The bad part about Search Engine Optimization is that it covers a vast variety of marketing techniques and strategies. The good part about SEO is that the Internet offers an immeasurable amount of no cost ideas that have been split tested an can get your online business organized for search engine indexing.

SEO Marketing companies do not have a magic wand or access to information that you are not worthy of. Online marketing firms offer specialist services from someone who makes it their job to look at an overall website; which includes but is not limited to:

> Domain name,

> site content,

> keywords,

> site link structure,

> site theme,

> current page rank

> valued offers

> opt-in email

> webpage organization

> user navigation

> pay per click campaigns

> Social media optimization

> Quality backlinks

> RSS feeds

> Sitemap

I suggest you read further but, if all or much of this is far too time consuming for you I suggest you hire someone to perform the tasks.

SEO marketing services come in all shapes and sizes. Some online optimization websites take the tutor approach by training members on the basics of organic internet marketing. Regular updates to your website content (updating your RSS feeds and Sitemaps) are important to organic growth.Organic (or natural) website growth does not include tricks and tactics that would get a website banned from most search engine indexes.

Organize your website: Search engine software can help users find information on your website by typing in a keyword (yes, just like Google, Yahoo and MSN). Question: what if a visitor to your News website performed a search on Cat Tail Dogs and the search returned Fish Mouth Birds? Not good huh? This is why the way your pages link to other relevant pages on your website is important.

Your domain name is a no brainer; if you have a site dedicated to Money Making Businesses you need a domain name that when spoken or written will show what your site is about. Stay consistent with your theme; a “Cat tail Dog” website should stick to that theme unless your site is an authority on the Cat and Dog species then you would cover a broader spectrum (which is fine but be aware that there is more competition in broader markets).

Social media optimization or social marketing is how some are making big numbers at the bank with their advertising websites. Not only do Sites like MySpace make millions in advertising income, some of the members of MySpace are also making millions by finding targeted traffic to market their products too while simultaneously creating backlinks and a social environment. I’m sure you realize that people who have similar hobbies and interests have a lot to talk about?

Offering something of value can not only attract visitors to your website, it can also start a buzz about your website in social networks. Valued offers have come a long way, you can still generate some traffic with ebooks but the big dogs of marketing are going to audio and video tutorials which has spoiled the online community and is slowly but surely causing everyone else to “step their game up”.

Optimization for quality backlinks can be simple once your website has professional page organization and tone, relevant content and link structure. Most firms will simply find a high ranking website in your Niche, put a like to their site on your home page, send them an email which states: I have placed a link to your website here “the link URL” would you do me the honor of doing the same on your website?”

That’s it; you don’t have to use a bunch of big words and fancy explanations; your site should speak for its self.

In your quest for high or better search engine ranking do not be driven to the “get high page rank quick” scams. Organic website growth has been tested and proven to outlast any of the spam devices on the market such as mini auto generated sites with information of no real use.

Fortunately, search engine algorithms have become smarter by looking for synonymic terms along with keyword phrases to determine the content to search relativity.

This simply means that low value sites will get pushed down in the SERPS and those of value using ethical SEO tactics will gradually rise to the top.

To survive in the online business community your goal must be to create sites that first gives its visitor something they can use which is not limited to “Information of Value!”. …and you have to keep giving it to them on a regular basis.

Your information may not be of value to everyone, hopefully you’ll have a forum for where they can voice their opinion. Visitor response can be used as an opportunity to find out what additional information or products your market needs.

Having a clean and well organized website doesn’t come easy for beginners; don’t lose sleep over it (website templates are reasonably priced). For do it yourself affordable search engine optimization, focus on your content, internal link structure, sticking to your sites overall theme, quality back links, content and value offers.

Simple SEO and Web Design Tips to Improve Your ECoomerce Website

It’s not difficult to understand why a badly designed website could pose problems for online businesses, particularly during holiday season that contributes to twenty to forty percent of yearly sales.

It is needs to be mentioned here that statistical data is available to confirm the significance of presence of you brand over the Internet. It reveals that:

  • Before buying goods from a brick and mortar store, people usually like checking website of different stores.

  • Online search keeps the buyers informed of the prices plus availability of items, allowing them to decide if they should buy from a physical or online store.

  • While passing through an economic crisis, buyers become cautious while ordering online to save money, thus adding to online traffic.

  • Buyers who are inclined to buy downloadable gift such as music, eBooks plus FB credit etc are liable to make additional purchases.

Having been informed of the significant role played by your business website, you should do a couple of things before the onset of holiday season. You could benefit on trying some of the strategies mentioned below:

Get ready to handle unforeseen traffic

Make plans beforehand enabling your site to handle all orders. Anticipate the maximum load, watch how quickly your site responds and review application performance much in advance of the approaching Cyber Monday.

Enhance the speed of the website

On using a content delivery network (CDN) you can quicken the delivery of appropriate content with photos and videos to your clients.

Get traffic from Mobile devices

During holiday time, most consumers utilize mobile devices for conducting online searches prior to visiting stores. So, it makes sense to include an in-store experience that provides information about your well-in-time plus relatable modified website for mobile applications.

Increase conversions

Look for ways that make it easy for customers to locate your goods on your website. You can perk up exposure by providing feed to some of the mot popular online engines that compare prices. You could consider the Amazon Marketplace for including pay-per-click ads in to Amazon Product Ads’ product and category pages. It will help shoppers to look at your ads on finding products comparable to yours.

Although social media doesn’t happen to be the main medium for searching, it targets the majority and has thus become significant, especially among the younger generation of shoppers. Convert visitors to prospects by incorporating social sharing among product page.

Offer improved consumer service

Present superior customer service to consumers by deciding customers’ issues through networking sites such as Twitter and Facebook. Have clear policies for shipping plus returns and provide facilities of getting customers” feedback

People with small budget generally conduct online searches prior to buying. It helps to have a simple fun and efficient website where they can buy. Include product filters, maximum possible product details and comparison tools on an easy to navigate website. Improve the description of product that sell the most.

As far as possible, try obtaining email addresses of visitors and try making the most of it.

Try using remarketing campaigns to draw customer who take longer to buy.

SEO Don’ts – 3 Tips to Ensure Better Search Engine Optimisation

SEO is the buzz word of today at the moment. And with lots of people wanting their website achieving first page status and being easily searched for, some of these people are making mistakes when trying to optimize their websites or web pages. This is in turn, preventing them from getting their website where they want it!

I have devised a list of 3 SEO don’ts to follow when trying to optimize your website or web page.

1. Don’t use the same Title Tag for all Page titles. Instead, use various and differing keywords in your page titles. By doing this, you can make your pages more specific and this can then improve your chance of getting listed in the search engines by using more than just the one set of keywords for your site.

2. Don’t overdo the keywords in your content. You must remember to use your keywords within the content, in the body text and in the ALT tags of any images on your pages. Just be careful to not overuse them as you can then get into trouble with the search engines.

3. Don’t forget you’re targeting real people. Remember that its not just search engines that will be reading your page content of your website. Your website is mainly for real human beings that are searching and must therefore be aimed to them with interesting, up to date and relevant information that uses the keywords without any effort in the wording on your site.

Follow these SEO don’ts to gain better rankings an entice your visitors to take action when they arrive at your website.

10 Search Engine Optimisation (SEO) Tips – For Beginners

1. Never Do No SEO

No SEO means very limited visitors to your website. If you do not implement SEO the search engines cannot rank your website with relevant keywords. They may not even index the website for months. Leaving you hanging around waiting for traffic that will never appear.

2. On Page – Off Page SEO Needed

You will not achieve great success without doing them both. Many would argue on-page SEO and off-page SEO are just as important as each other. Your site can be optimised and ranking but off-page can sky rocket the traffic and make your site have authority (another key factor to ranking higher in the search engines).

3. Do Not Leave SEO For Another Day

The quicker you start the better it will be. Leaving it for another time will mean more pages to optimise and less traffic hitting the website. No ALT tags / image tags / headlining’s will spell disaster not to speak will takes days/weeks/months to go manually.

4. Know Your Competition

Know where they are ranking and for what keywords. Knowing this enables you to compete with them. Without knowing this are blindly going about your business, use their work they’ve already done to boost your website higher.

5. Never Think Your Website Is Finished

If you want it to rank higher in the SERPS you need to add new content and be improving the site each month. Creating new content means the Google bots will search the sites regularly and update their indexing.

6. Know Why Websites Get Penalties

Known issues are poor content, over use of keywords, advert heavy pages, low quality backlinks amongst a lot of other things. Research how to get rid of these penalties as the search engines will drop your site in the rankings and not allow it back until the problems are solved.

7. Do Not Copy Content

If Google thinks (knows) your content is copied it will downgrade this page or worse the entire website. Most pictures nowadays are copyrighted so be aware when using these images as well (a big bill could come your way). If using content from else where always acknowledge the original source.

8. Blog

If you blog you add value most importantly. But secondly it adds new content to your site. New keywords areas and give people a reason to visit your site.

9. Use Google Search Console

The search console enables you to find out what traffic you are currently getting and how many impressions you are getting and for what keywords. This is a very powerful tool to measure website traffic.

10. Set Up & Ask For Reviews On Google Business Pages

Google Business Pages can help you rank number 1, even if your website is not number one for a certain search. This is a crafty tool most SEO consultants / companies keep to themselves. Its easy to set up and great for local searches.

I could go on for about another 100 posts. But in the coming weeks I’ll pick apart each section and go into a lot more detail about the do’s and do not’s in the SEO world. It’s all about doing the basics, then implementing your own strategy. Watching this carefully then adjusting what you are doing. SEO is very time consuming but the benefits far outweigh the option of not doing any.