Affordable SEO Services For Small Business

As a small business owner, building a web site is just part of the process of getting your business noticed online. SEO is undoubtedly a key part of the puzzle, and websites that get the best rankings from search engines, naturally tend to get the most organic traffic as well.

Often however, small business does not have the time and budget to focus on advertising issues, and they rather opt to rely on reputable SEO companies to do the job for them. This does not mean that they leave everything in the hands of a third-party, as their needs to be certain checks and balances in place to ensure that they get value for money. The following basics should be taken into consideration when procuring affordable SEO services.

1 – Seek out the best search engine optimization companies for small business

These service providers will have the experience and confidence of operating in a niche area. They will be comfortable with using legitimate white hat SEO methodologies to set up, or revamp a website. One of the techniques they would employ is the use of several short articles pertaining to a similar topic around your business, instead of opting for one lengthy article. Very long pages get a lower weighting than shorter ones by the search engines, and many viewers will certainly not read the whole thing if it takes a few screens to do so.

2 – Optimize your site to improve your visitor experience

This is an important consideration and only becomes possible if the website is highly entertaining whilst also able to keep the visitor attention. You do want first time visitors and return visitors to stay on your website for extended periods of time. Not only will these additional traffic increase your sales, but the search engines will increase your ranking accordingly.

3 – Take advantage of header tags.

Search engines use the headers to rank websites. Use different tags – like H1 or H2 – to emphasize your products and services. Visit competitor’s websites and view their source codes and tags. That lets you in on their own SEO techniques, including keywords and whilst you might not wish to imitate their methods, this bit of marketing intelligence gathering can make you think of other keywords and things to try.

4 – Authoring a blog and commenting on other blogs

In order to raise your profile in your specific or related website’s niche, you need to be seen as being active within the online community, as this is deemed to be a very good Search Engine Optimization technique. Blogs can easily rank in search results, on condition that they feature new content and quality data. The back-links coming from blog posts also play a very large role in search engine rankings.

5 – Use videos along with a video site-map for increasing your rankings.

Try to include introduction videos of yourself and staff, as well as product demonstrations. After you post the video to your site, you must also employ keywords in text, and then submit the URL through Google Webmaster Tools, and also post your video to various outlets like YouTube.

As mentioned earlier, small and medium enterprise owners often have budget and time constraints when it comes to online marketing, so opt for SEO packages for small business, in order to maximize the return on investment. Always insist that the 5 points as raised above are included in the service offering as these optimization tips have been proven to work both in past and current online marketing strategies.

Looking for Local SEO Services – Tips for Making the Right Choice

It is perfectly natural for you to want to work with service providers who are in the same area as you, even if the work is done exclusively over the internet. It is perfectly possible for you to find good quality local SEO services, irrespective of your area of residence. The usual problem is that you can choose from many companies, so you really need to know how to evaluate each one.

The main thing to look for in local SEO services is high quality. But how do you know that the experts can do a good job? The best way to check is to type “(name of your area of residence) SEO” in the search bar of a search engine and check out the results. The companies that appear on top have done well in promoting their websites, so they are highly likely to do the same for you. In addition, you should try searching for the products and services that you offer in the city and the state or nationally. Then you can readily take a look at the websites of your competitors and find out who is responsible for their search engine optimization.

It is essential for you to consider the range of services offered by the different local SEO companies as well as their quality. It is best for the company you pick to provide the main link building and keyword content optimization. However, it should also exploit various search engine marketing techniques, such as social book marking, article and video marketing and social network marketing. A reputable firm should be able to provide a wider range of internet marketing solutions, such as web hosting, web design and web development.

Once you have picked a number of reputable firms, you can readily narrow down your options by considering the pricing. It should be pointed out the competition is usually significantly large. There are hundreds of companies providing search engine optimization in large cities, such as Denver, as well as in smaller ones, such as Colorado Springs, for instance. As the competition is great, the prices become more competitive as well. You can readily find a basic package for as low as $600 or $500 a month from a reputable local company in any medium sized to large city.

One way to reduce your long run costs for search engine optimization is to hire a local SEO company that offers training for employees provided by their professional experts. This is a really cost effective option and will certainly increase productivity and reduce expenses in the long run. In general, search engine optimization is an ongoing process. In this respect, investing in staff SEO training is extremely beneficial. Not all firms offer this type of service, so it is essential for you to do some more extensive research.

Overall, it is up to you to decide on the right local SEO services for you. Just make sure the firm’s office is in close proximity to yours, so that you can have an easier and more effective communication.

Learn How Google My Business Can Impact Your Local SEO

A Google My Business profile is essential for local online business. It’s free and will enable you to appear in local search results for queries specific to your products or services. Without local SEO, you won’t be appearing on any local map listings in which Google displays search results for the vast majority of local queries. When it comes to choosing your categories be specific. You have a much better chance to rank for “New Jersey Local SEO” or “New York SEO” than for generic terms like “Local SEO” or “SEO”.

Local search results appear for people who search for products and services near their location. They are shown a few number of places across Maps and Search. For example, you will see local results if you search for “new jersey web design” from your mobile device. Google will show you the kind of matching nearby web design firm that you’d like to visit.

Local SEO starts with NAP (name, address, phone) and then creating citations (listings) on every other local listing sites like yelp, foursquare, yellowpages, hotfrog etc. Having same NAP information on your website is absolutely critical and essential. Adding accurate and complete information about your business always helps you with click through rate. Its essential to get the website updated with accurate and complete NAP and other business related information like description, hours, menu, photos etc and then copy all the information into GMB.

To really improve your local rankings you will need to build citations for your local business website, these can be on local business listing website (LBLs) like yelp, foursquare, yellowpages, hotfrog etc. The building, maintaining and data cleansing of local citations is an important part of local SEO. This enables you to not only showcase your services in search engines such as Google, Yahoo and Bing but also, more importantly, help your customers find you easily.

Another big ranking factor for local SEO is to encourage customers to leave positive reviews on your GMB listing. Your star rating is also displayed on the Google map to searches so a high rating can also improve your click through rate from the SERPs too. Google wants to translate your offline popularity into online. Hence getting positive reviews from your clients and customers is critical these days, so it’s an essential that business owners, managers or concerned executives communicate with their best clients and customers to get positive reviews from them which mention their products and services.

Reviews are always a subject of scrutiny, whether it be positive or negative. With Google My Business, it can come from anyone, from field experts, regular customers or clients, and anyone else. Reviews are one way that helps your customers and clients get their concerns straight to you, that is why it’s important to respond back. For every negative reviews, proper response with your clarification is essential to convert their impact positive.

Google My Business shows customer data through their insights. By using insights, you will be able to see and analyse how people came across your website for more information about your products and services, and what they are looking for. You can also see how many customers visit your website, and how many times they have viewed your products and services related informations and from where they exit your website. This is very important data for your local SEO strategy, as you can instantly see how well you are performing, and see which new strategies and techniques you can use to further improve your business volumes.

Having an online business in today’s world is a challenge, as you are always facing a lot of competitors in your niche. It is always important to find ways to stand out, and optimize your Google My Business account will do just that. Using this tool GMB, you would be able give your online business the visibility it needs, and help potential customers find you easily.

On Page SEO Tips And Tricks For Higher Rankings

Search engine optimization is an important part of any website. I would like to share some on page SEO tips and tricks with you today to help you improve your website’s visibility and performance in search engines.

Performing search engine optimization on your website includes a vast variety of tasks, and can be broken up into two different parts. The first is on page SEO, and the second is off page SEO. I am focusing on page SEO here since on page SEO is the first part of your search engine optimization strategy that should be dealt with. The on page SEO tips and tricks I am sharing with you today includes a variety of objectives and tasks you can use to better optimize your website, and increase your website’s search engine rankings.

Google has made quite a number of updates to its crawling algorithm over the past few years. This is why it’s so important to always ensure your website and all your web pages comply with the latest updates like Hummingbird, Panda, and Penguin. The on page SEO tips and tricks I’m sharing here will all help you to stay away from an update attack, and will help you to keep your rankings steady.

1. Optimize the speed of your website

The very first thing that you should do when performing on page SEO on your website is to optimize the speed of your website. If your website takes too long to load, it will affect your website’s search engine ranking in a negative way.

Start by checking the current speed of your website, and comparing your speed to the speed of your competitor’s website. The faster your website loads, the better. If you find that your website takes longer to load than your competitor’s website, then you should do some optimization to speed up the loading time of your website.

If your website is a custom HTML or PHP based website, you should start with your CSS and JS files. Use a script to minify them. This can reduce their size, which in return will make your website load faster. You also need to optimize the images on your website – try to compress them as much as possible without losing too much quality. Images are usually the largest parts of a website, and can affect the loading time of a website by a couple of seconds. Compressing your images will allow your website to load faster.

Websites based on a CMS system like WordPress is also quite easy to speed up. Simply install a cache plugin that will serve your website as static files. This will help you to increase the speed of your website, and decrease the loading time.

2. Include meta tags on your website

Even though meta tags are considered to be depreciated by some, it is still useful to use them on your web pages. The most important meta tag would be the title tag of your website – this is the text that shows up at the top of the browser bar when your website is accessed.

You should also include meta tags for keywords and a description on each of your web pages. This will give search engines an idea of what keywords you are targeted, and will allow Google and other search engines to display a relevant description for your website in search results.

3. Use tags on your web pages

When building a website, whether it’s a custom HTML or PHP based website, or powered by a CMS such as WordPress, you should always ensure you use the right tags on your web pages.

By using the right tags, search engines like Google will be able to index your pages easier, and your rankings can also increase. This is a big plus for on page SEO.

Start by using header tags where appropriate. Header tags include h1, which is the header 1 tag. This tag is used for main titles. Thereafter you need to use h2, h3, etc on your sub-header tags. This also helps you to break up content into different parts.

Images should also contain appropriate tags, such as title and alt. This will also allow your images to be indexed by search engines based on certain keywords.

4. Keyword-optimize your content

To rank in search engines, you have to target keywords. Think of keywords as search phrases – terms people will enter into search engines to find results.

Before publishing or writing any content for your website, start with keyword research. Decide on a topic, then search for relevant keywords and choose a keyword that will best suit your content. Be sure the keyword doesn’t have too much competition, and make sure there’s a large enough search volume for the keyword you choose.

Choosing long-tail keywords for some of your content pages is also a good idea.

You should include your target keyword in your pages. Include your target keyword in the title of your page, in the first header of your page and also in your content. Include your target keyword in the first sentence / paragraph of your content, a couple of times in the body, and once or twice in the ending / conclusion paragraph.

Conclusion

While building high authority backlinks to your website is an important part of search engine optimization, doing proper on page SEO is just as important. Without the proper on page SEO, you won’t be able to take advantage of all the benefits of search engine optimization. Take a moment and use these on page SEO tips and tricks I shared with you to check and ensure your website’s on page SEO is relevant and effective.