As a small business owner, building a web site is just part of the process of getting your business noticed online. SEO is undoubtedly a key part of the puzzle, and websites that get the best rankings from search engines, naturally tend to get the most organic traffic as well.
Often however, small business does not have the time and budget to focus on advertising issues, and they rather opt to rely on reputable SEO companies to do the job for them. This does not mean that they leave everything in the hands of a third-party, as their needs to be certain checks and balances in place to ensure that they get value for money. The following basics should be taken into consideration when procuring affordable SEO services.
1 – Seek out the best search engine optimization companies for small business
These service providers will have the experience and confidence of operating in a niche area. They will be comfortable with using legitimate white hat SEO methodologies to set up, or revamp a website. One of the techniques they would employ is the use of several short articles pertaining to a similar topic around your business, instead of opting for one lengthy article. Very long pages get a lower weighting than shorter ones by the search engines, and many viewers will certainly not read the whole thing if it takes a few screens to do so.
2 – Optimize your site to improve your visitor experience
This is an important consideration and only becomes possible if the website is highly entertaining whilst also able to keep the visitor attention. You do want first time visitors and return visitors to stay on your website for extended periods of time. Not only will these additional traffic increase your sales, but the search engines will increase your ranking accordingly.
3 – Take advantage of header tags.
Search engines use the headers to rank websites. Use different tags – like H1 or H2 – to emphasize your products and services. Visit competitor’s websites and view their source codes and tags. That lets you in on their own SEO techniques, including keywords and whilst you might not wish to imitate their methods, this bit of marketing intelligence gathering can make you think of other keywords and things to try.
4 – Authoring a blog and commenting on other blogs
In order to raise your profile in your specific or related website’s niche, you need to be seen as being active within the online community, as this is deemed to be a very good Search Engine Optimization technique. Blogs can easily rank in search results, on condition that they feature new content and quality data. The back-links coming from blog posts also play a very large role in search engine rankings.
5 – Use videos along with a video site-map for increasing your rankings.
Try to include introduction videos of yourself and staff, as well as product demonstrations. After you post the video to your site, you must also employ keywords in text, and then submit the URL through Google Webmaster Tools, and also post your video to various outlets like YouTube.
As mentioned earlier, small and medium enterprise owners often have budget and time constraints when it comes to online marketing, so opt for SEO packages for small business, in order to maximize the return on investment. Always insist that the 5 points as raised above are included in the service offering as these optimization tips have been proven to work both in past and current online marketing strategies.