10 Important SEO Tips For Smaller Businesses

If you have launched a small online business and are not in a position to outsource SEO services for a third party, then here are some tips that does not require an expert knowledge and are free as well as simple to implement.

Quality Content

Content remains the most important thing to consider in improving the website traffic towards your start-up business. If the content is of good quality and consists of relevant information, then visitors are likely to visit your website often.

Begin a Blog

Start writing a blog tailored for the specific audience of your niche. The blog must be very informative. Only then site visitors will visit your site again and again.

Customer-first Approach

The blogs have to be written with readers in mind and the priority must be given more for the customers rather than writing for the sake of ranking well in search engines.

Create business page in social sites

Social media is a very cost-effective option for smaller businesses to build their online presence and it also gives businesses a perfect opportunity to identify which of the social networking sites are proving to be very effective for the popularity of their website and products or services they offer. Ensure the social media profile has the required contact and web address details etc.

Write evergreen content

Write content that attracts visitors in a long-term basis instead of news related articles that might not have any relevance with respect to time. This kind of content will help improve the search engine rankings steadily on a long-term basis.

URL structure must be clear and simple

The URL structure of the website must be designed in such a way that users must be able to recognize the topic just by viewing the URL itself. This can be done by implementing keywords within the URL structure.

Keep a check on competitors

Take a look at the competitors who are ranking first in the search engines based on keywords similar to your product or services and understand what they have done on-site and off-site for achieving better search engine rankings.

Internal Linking

Internal linking if used correctly will help your website rank better for certain specific keywords. It will also help visitors find useful as well as relevant content.

Search data for keywords

Take a look at what kind of keywords have been entered by visitors in to your site search box and this will help you a lot in finding the popular keywords. These keywords are likely going to be very much similar to what they are typing on the search engines.

Set up Google Local Listing

This is a free and one of the easiest ways in which smaller businesses can improve their online presence in the local search results.

Other key tips that will help smaller businesses enhance their website traffic include:

  • Be aware of the latest trends happening in the Search Engine Optimization industry.
  • Encourage customers to leave reviews for better Google listing.
  • Understand that SEO success is not immediate and usually beneficial only on a long-term basis.
  • Ensure the website is mobile-friendly for better search results from mobile phone users for enhanced website traffic and enhanced business.
  • Ensure the keywords are included in the file names of the images.
  • Set up Google Analytics tracking code for the website.
  • Make use of Webmaster tools.
  • Include relevant information that is tailored to suit the requirements of local pages.
  • Product descriptions must be written yourself since it is best understood by the website owner itself rather than anyone else.

SEO Keyword Research Tips For Yoga Studio Businesses

SEO can be broken down into 2 main categories – on-page and off-page, also called on-site and off-site SEO. This article focuses on on-page SEO for a yoga business such as a yoga studio to improve a yoga business marketing campaign.

What is on-page SEO?

It’s researching and properly placing key search terms in each page of your website. Key search terms are also called keywords.

It’s critical that your yoga studio website use the very keywords that your prospective students will use to search for the yoga services they want. If your website is found by people who aren’t interested in your site, then you don’t have the optimal search terms.

Keyword research is a refining process. It’s never perfect; it’s a constant work in progress. You measure success by results. Results are the number of visitors to your website and the percentage of visitors who contact your yoga studio.

What are good keywords for a yoga business?

A good starting point for keyword research for a yoga studio is thinking of the required keywords in 2 categories:

  • Your location: your town, the nearest large city, surrounding towns, your county, your state, and any other commonly referred to geographic names in your area.
  • The yoga styles you teach: yin yoga, hatha yoga, kundalini, Bikram, etc.
  • General benefits: yoga, meditation, wellness, health, fitness, yogi, yoga teacher training, etc.

Keep in mind that the term “keyword” refers to a single work and phrases.

Where to research the best keywords?

Google AdWords is a free keyword research resource. I use it all the time. It’s simple, fast, and free. Be sure under “match type” at the top of the right column (in a search results page) to select the “exact” option for more precise results. The results will show you how many searches are performed for many related keywords and keyword phrases.

You want to try a variety of searches; some with your geographic terms, and some without. Don’t be discouraged if phrases with geographic terms have very few monthly searches (i.e. 50); if it shows a number that’s great. Remember that specific geographic search phrases (i.e. “Bellingham Yin Yoga”) with your yoga style will likely rank very well. That means those 50 searches in the future will list your site.

Where to place keywords in your site?

Your keywords, including phrases, must be placed the meta titles, headings, and used in the written content of a web page. Every page in your website is an optimization opportunity. Do not solely optimize your home page. For any yoga studio, you should be able to create a list of 50 to 100 keywords / phrases.

Here’s the thing, each web page in your site should have no more than 2 to 3 keywords. 1 if your keyword phrase is 5 or more words. This means you must methodically plan out on which pages you will place which keyword phrases.

Now you can see why a blog is so valuable; you can create as many new posts as you want and each post can be optimized for a new keyword phrase. Take for example a 15 page website with a blog that has 50 posts. This site has a total of 65 web pages. If each page (a post is a page) has 2 keyword phrases, that site is optimized for 130 keyword phrases. Without the blog, the site could only be optimized for 30 keyword phrases.

That is an overview of on-page, aka on-site SEO for a yoga business. Remember, on-page SEO is only part of the SEO equation; off-page SEO is equally, if not more important than on-page SEO for building tons of quality traffic to your site and blog.