Simple SEO and Web Design Tips to Improve Your ECoomerce Website

It’s not difficult to understand why a badly designed website could pose problems for online businesses, particularly during holiday season that contributes to twenty to forty percent of yearly sales.

It is needs to be mentioned here that statistical data is available to confirm the significance of presence of you brand over the Internet. It reveals that:

  • Before buying goods from a brick and mortar store, people usually like checking website of different stores.

  • Online search keeps the buyers informed of the prices plus availability of items, allowing them to decide if they should buy from a physical or online store.

  • While passing through an economic crisis, buyers become cautious while ordering online to save money, thus adding to online traffic.

  • Buyers who are inclined to buy downloadable gift such as music, eBooks plus FB credit etc are liable to make additional purchases.

Having been informed of the significant role played by your business website, you should do a couple of things before the onset of holiday season. You could benefit on trying some of the strategies mentioned below:

Get ready to handle unforeseen traffic

Make plans beforehand enabling your site to handle all orders. Anticipate the maximum load, watch how quickly your site responds and review application performance much in advance of the approaching Cyber Monday.

Enhance the speed of the website

On using a content delivery network (CDN) you can quicken the delivery of appropriate content with photos and videos to your clients.

Get traffic from Mobile devices

During holiday time, most consumers utilize mobile devices for conducting online searches prior to visiting stores. So, it makes sense to include an in-store experience that provides information about your well-in-time plus relatable modified website for mobile applications.

Increase conversions

Look for ways that make it easy for customers to locate your goods on your website. You can perk up exposure by providing feed to some of the mot popular online engines that compare prices. You could consider the Amazon Marketplace for including pay-per-click ads in to Amazon Product Ads’ product and category pages. It will help shoppers to look at your ads on finding products comparable to yours.

Although social media doesn’t happen to be the main medium for searching, it targets the majority and has thus become significant, especially among the younger generation of shoppers. Convert visitors to prospects by incorporating social sharing among product page.

Offer improved consumer service

Present superior customer service to consumers by deciding customers’ issues through networking sites such as Twitter and Facebook. Have clear policies for shipping plus returns and provide facilities of getting customers” feedback

People with small budget generally conduct online searches prior to buying. It helps to have a simple fun and efficient website where they can buy. Include product filters, maximum possible product details and comparison tools on an easy to navigate website. Improve the description of product that sell the most.

As far as possible, try obtaining email addresses of visitors and try making the most of it.

Try using remarketing campaigns to draw customer who take longer to buy.

Small Business Web Design & SEO Tips to Boost Your Website Ranking

If you are an entrepreneur, then it is very important to understand the trends & challenges of the business market in today’s competitive world. As a startup, you must have to compete with the industry giants in your business.

Online business is now overlapping the traditional way of business. Hence, it is very important to create a strong online presence for your business. No wonder you had to deal with those industry giants too.

The primary requirement for creating an online presence for your business is “A Website”. A website, that helps to establish a brand. A website, that helps to grow your online presence. A website, that helps to build trust in the market & brings you business.

In order to have such a website, you need to focus on two things.

  • Website Design(UI/UX)
  • SEO

There are two options to build a website. Either you hire a freelance web designer or an agency who can build you a website or you create a Job vacancy – pay salary to a web designer who can make your website in-house right in front of you.

If it is a small website that didn’t need frequent changes, then hiring a freelance web designer or web design agency is the best option. Simply, contact some of the website designers or website designing agency. Spend some time on their work portfolio. Analyze & evaluate their work. Talk with them about your business and then select the best you think for your business website.

If your website needs daily updation, then you can hire a web designer/developer to work in-house so that quick changes can be done according to your preference.

However, you can also hire an agency who can work for you on a routine basis or as website maintenance contract.

Whatever the way you choose, make sure to follow these Web Design Tips for Small Business Website

The second thing you need to focus on is its SEO.

It is highly advisable to hire an internet marketing agency who can handle your total internet marketing because such agencies have skilled experience experts along with the needful resource through which they can rank your website better in search engines.

You can also hire an SEO expert who can work for you in-house. Analyze your requirement. Depending on your business, you can choose either. Whatever you choose, make sure to follow this SEO checklist for your small business. It will help you to take care of your rankings in search engines and brings you a business and qualified leads.