7 SEO Tips for eCommerce Website

Whether we speak of old school shopping or the new in town eCommerce wave, the only way customers can reach the place of business is if they can locate the store easily.

Internet thrives on search. Millions of search strings make their way into the internet ecosystem each day. There’s no point in spending money on a fancy website and stocking up on best products at awesome prices if your site isn’t featuring on the first page in Google.

That is where SEO efforts come into the picture. People are more likely to find you, if you have a higher search rank. And the more traffic, higher the probability of making sale.

When it comes to SEO for an online shop, “one size fits all” strategy does not work. Online shopping websites need to carefully assess the needs of their business and plan accordingly. Here are a few tips to help towards making that all-important decision.

The effective keywords

Invest some time and money to identify the most appropriate keywords for your online store. Users tend to be very specific while doing a keyword search. Ensure that the keywords used in your online shopping website’s SEO aren’t too generic. Or else, visitors simply won’t be able to find you.

No duplicate content

Be as original as possible in your product descriptions tags. That’s probably the most important step in eCommerce SEO. Since content duplication in eCommerce stores is inevitable with product descriptions and lists, it is advisable to look for ways to reduce redundancy.

Don’t copy-paste the manufacturer’s product description, take some time to build your own. It may give you a mild headache, but it will save you a migraine later. Ensure that each product description is unique and search engine friendly.

Pay Per Click

Pay per click is the necessary tool in the SEO of online shops. However, it is advisable to not rely on it entirely to create visibility. PPC costs continue to rise with each search and as soon as you stop paying for placement, your online presence disappears. Some customers do not trust sponsored links, banners, and other ads. Therefore, organic SEO is essential along with PPC for online shopping website to improve visibility.

Strengthen your content strategy

Keep adding unique and high quality content regularly to your eCommerce Portal. It will help with your search engine ranking, and an added value for users. Consider having a blog and add relevant content that’s related to products and services on your website.

Optimize images

Use ALT tags liberally on your website. Image search function has gained a lot of popularity and people are using it to find products. Your eCommerce SEO strategy needs to incorporate related keywords for ALT tags of every image on the website. Don’t stuff keywords; ensure that every keyword used is directly relevant.

Meta descriptions for webpages

For onsite eCommerce SEO, use a different meta descriptions for each page. Meta descriptions are written for humans with the purpose of helping to get visitors to your online store once it shows up in search engines.

Remember to optimize anchor text

Use keywords for internal links on your website. This will help enhance your visibility in search engines. Consider doing the same for product descriptions by linking them to other similar products on your website.

5 SEO Tips For Your Ecommerce Website

SEO for the Ecommerce website can be quite overwhelming. There are various web design companies who are providing the SEO services to all large and small Ecommerce business websites. Whether it is small scale business or large scale business, your website should be easily found by your prospects. In the present day, creating a trading website is not only the solution, but it is required that your business should also appear on Google’s first page. Thus, SEO has become the essential requirement for the Ecommerce websites and here are 5 tricks to optimize your Ecommerce website and they are:

Keyword Selection: Selection of the right keyword is the key to rank up your business on the search engine. You should take the time to research your competitor’s keywords and pick the similar one that has gained the highest visibility. Remember, long tail keywords have more chance to rank up on Google’s first page.

Avoid Repetitive Content: This is true that content is king. You should write the unique and informative content, which is easy to understand and free from repetitive words. Do not try to copy the content from the competitor’s website because Google bots are smart enough to detect the plagiarized words.

Optimize Your Product Image: Ecommerce store rest on the bedrock of the product images. The product images can pump up your sale because images make the vision of the visitors clear and they become rest assured to deal with you, as they consider your company the right choice that can keep their users satisfied.

Optimize Your URL Search Engine Crawl: URL’s are very important for the SEO. The optimized URL’s allow the search engine robot to search what is written on your website if the content is relevant to your business URL’s ranked-up on SERP’s. Apart from crawling the website appropriate URL also increase your website indexation.

Avoid Broken Line: To give your target audience the great experience of browsing your website, broken lines should be avoided. It is no surprise that visitor is not expecting the error like “Page 404 Not Found” while clicking on a specific page. That is why broken links are a terrible idea.

These all tips can help to increase and maintain the visibility of your website 24*7 in a day on SERPs. Following these tips, your target customer can easily approach you and can be easily converted into the potential customer. So, don’t hesitate to contact the website designing company, but make sure you choose the right and trustworthy company, call now to share your requirements.