10 Important SEO Tips For Smaller Businesses

If you have launched a small online business and are not in a position to outsource SEO services for a third party, then here are some tips that does not require an expert knowledge and are free as well as simple to implement.

Quality Content

Content remains the most important thing to consider in improving the website traffic towards your start-up business. If the content is of good quality and consists of relevant information, then visitors are likely to visit your website often.

Begin a Blog

Start writing a blog tailored for the specific audience of your niche. The blog must be very informative. Only then site visitors will visit your site again and again.

Customer-first Approach

The blogs have to be written with readers in mind and the priority must be given more for the customers rather than writing for the sake of ranking well in search engines.

Create business page in social sites

Social media is a very cost-effective option for smaller businesses to build their online presence and it also gives businesses a perfect opportunity to identify which of the social networking sites are proving to be very effective for the popularity of their website and products or services they offer. Ensure the social media profile has the required contact and web address details etc.

Write evergreen content

Write content that attracts visitors in a long-term basis instead of news related articles that might not have any relevance with respect to time. This kind of content will help improve the search engine rankings steadily on a long-term basis.

URL structure must be clear and simple

The URL structure of the website must be designed in such a way that users must be able to recognize the topic just by viewing the URL itself. This can be done by implementing keywords within the URL structure.

Keep a check on competitors

Take a look at the competitors who are ranking first in the search engines based on keywords similar to your product or services and understand what they have done on-site and off-site for achieving better search engine rankings.

Internal Linking

Internal linking if used correctly will help your website rank better for certain specific keywords. It will also help visitors find useful as well as relevant content.

Search data for keywords

Take a look at what kind of keywords have been entered by visitors in to your site search box and this will help you a lot in finding the popular keywords. These keywords are likely going to be very much similar to what they are typing on the search engines.

Set up Google Local Listing

This is a free and one of the easiest ways in which smaller businesses can improve their online presence in the local search results.

Other key tips that will help smaller businesses enhance their website traffic include:

  • Be aware of the latest trends happening in the Search Engine Optimization industry.
  • Encourage customers to leave reviews for better Google listing.
  • Understand that SEO success is not immediate and usually beneficial only on a long-term basis.
  • Ensure the website is mobile-friendly for better search results from mobile phone users for enhanced website traffic and enhanced business.
  • Ensure the keywords are included in the file names of the images.
  • Set up Google Analytics tracking code for the website.
  • Make use of Webmaster tools.
  • Include relevant information that is tailored to suit the requirements of local pages.
  • Product descriptions must be written yourself since it is best understood by the website owner itself rather than anyone else.

SEO Tips – Tags Are Important

When writing a post or listing a product, most people never forget to add a title. Sometimes people think a relevant title and a good description are all you need to get your post or product noticed. Wrong! Technology and doing business online has changed a lot even in the past year. What was once a hobby has now become a part-time or full-time job opportunity. This is why the market online is more competitive. More and more people are shopping and working online. This is why it is important to make sure your website is as search engine optimized as possible. Tags are a must to get your website, post and product in the search engines, which is how people will find you online. Don’t forget to take advantage of using as many tags as possible. Make sure you are using the right tags.

There was a time when not many people knew what tags were or how to use them. Now more people are finding out what they are. Often times when listing a product or posting to social media, there will be a tags section. Some people don’t notice it or choose to ignore it. Don’t ignore it! Tags are like keywords or phrases people use in search engines. This is how people will find what you have online.

Is it relevant? That is one of the questions you need to ask when choosing a tag for your product or post. If you are selling handmade scarves or posting an article about making scarves, you want to make sure people interested in that subject or product find your item. You will need to use tags that describe what you have posted. How to make scarves is a good tag to use for a post describing how to make a scarf. Buy scarves for women is a good tag to use for a scarf for woman you are selling. These tags are relevant to what has been posted. Getting the right people to your website helps increase the possibility for sales.

Is it a search term or keyword? This is another question to ask when posting a tag for your item. You can get creative with tags but if no one is searching for that phrase you won’t get the right people to your website. You want to avoid using descriptive words like pretty, awesome, gorgeous or those kinds of words in your tag. By all means use them to describe your product, but most likely these are not words people use when searching for products or information.

You can use keywords in your description that can also be used as tags. Sometimes you may need to check a keyword tool to make sure you are finding relevant keywords and phrases to use as tags. These tools can help you to find relevant search terms that may not be as popular as others. This means less competition. It also means these tags will still get people to your website. Make sure your tags are relevant, actual search terms and the right keywords. Knowing these tips will help you to make your business online even more productive.