Local SEO Tips Anyone Can Implement – DIY Tips

Thanks for stopping by and checking out my local SEO tips. There is so much information floating around the net, it can be hard to determine what will help, and what won’t. Rest assured, the tips I will share with you in the short article will absolutely help you get off to a good start. Let’s dive in.

I am going to give you some local SEO tips that you can put to use, starting today. Here are the things you can do that will help your site start performing better in your niche:

  • Optimize your site. Don’t overdo it here, but you MUST tell Google what you do and where you do it. If you don’t have that information in your domain name, then use your site title to do so. If you are a plumber in Omaha, a well optimized site title could be Brand Name | #1 Omaha Plumbing Company. Optimize your title a little, then maybe add related keywords a time or 2 in your content. Sound normal, and don’t overdo it! Also, add your NAP info into your footer. NAP = Name, Address, Phone #.
  • Claim and Optimize you Maps listing. If you are a legitimate business, chances are Google knows about you. If you have not claimed your listing, do so immediately. You will want to have your NAP info be identical to your site’s here. Also, add hours, categories, and fill it out as completely as you can. A great local SEO tip here is to Geo Tag your images. There is a lot of info on the web about how to do this, so just give it a quick search and you will be good to go.
  • Get those citations! Citations will help your Maps rankings, as well as give your website a nice foundation of branded links. Most of these will be nofollow links, but do carry weight and are very important. These are sites like Yelp, Manta, YellowPages, CitySearch etc, and you can create FREE listings on all of them. They will definitely try to get you to advertise, which I think is unnecessary, but your decision. We are after the link we get from the sites. Make sure NAP info is EXACT here. If you don’t want to do this yourself, there are plenty of services available that build citations for you. I would be happy to help if you get stuck.
  • Get social! If you don;’t have Facebook, Twitter, LinkedIn,and Pinterest, get them. You will want to get these done and filled out as completely as possible. All will provide a nice link back to your site as well.

These are a few of my beginner local SEO tips. If you follow the tips from above, you will be off to a great start. In low competition niches, doing this might be enough to get your site and Maps listing ranking very high!

Local SEO Tips You Need to Implement

If you want to target a specific town, you should have a physical address in its locality.

It is very important to have a consistent physical address in the area you choose to optimize. In addition, the vicinity where your specific address is located should be as close as possible to your targeted area.

Use Google My Business (GMB) the proper way.

Google has made GMB more important, meaning, any business info you include in it also appears on Google+, Google Search and Google Maps. This makes it easier for customers to locate you with whatever device they use.

When you create or further expand your GMB for local SEO, make sure that:

You fill in your GMB completely with accurate, relevant and consistent information

You list an owner-verified GMB location

You mention the specific town and city you are targeting in the GMB landing page title

The GMB’s main categories are consistent with your products that match a wide-ranging search category.

Make sure that the NAP or Name, Address and Phone on your site is the same on GMB.

Aside from your physical address, make sure that the NAP matches the name of your business; this has to be consistent wherever it appears on the web.

In particular, you should use an accurate template for your NAP no matter where they are used – like on your site, Google+ account, GMB or other sites, as well as directory listings.

Make sure your website includes a map to your physical address.

In addition to including contact info on your website, it would also help a lot to incorporate an actual map so people will know your exact location. You can add a code on the contact page of your site to include a map to your location.

Give a distinct web page for every product.

If you offer different products/services, see to it that each has its own webpage, together with specific and relevant details. These pages in particular can be linked from a page that shows the products/services offered in your portfolio.

Use citations properly.

Obtaining citations in major directories across the globe, region and locality is crucial for local SEO. Citations have the ability to boost credibility and build authority for your website, and best of all drive, traffic to your site.

However, if you have no website (it is a must), you can be more visible with the help of local listings.

If you plan on using citations, make sure that:

They are consistent.

They come from good quality websites.

Your business gets mentioned in blog posts and the local newspaper.

You have a lot of domains that are relevant to your locality and industry that talk about your business in a positive manner.

Local SEO Tip – Use the Right Tools to Choose Your Keywords

As you probably know already, nearly any online marketing campaign starts with effective keyword research. Getting better search engine rankings for your local business is no different. Here are a few tips and strategies you can use for doing keyword research for your online marketing efforts.

First of all, it’s important that you use the right tools and there are quite a few to choose from. A time-tested keyword research tool you can use to get a lot of valuable data is Wordtracker. This has been one of the best resources for in-depth keyword research for a number of years. It’s especially good if you want to find other terms or phrases related to your primary keyword, since you might not come up with all the possible related keywords on your own. This can give you ideas for words or phrases that you can add to local search words such as the city or state in which you do business.

Another is Google’s keyword research tool. This is really intended for use by Google AdWords advertisers, but it still provides a wealth of data for just about anyone looking to start or revamp an online marketing campaign. You can also use the Google AdWords keyword tool to see how many people are searching specifically for terms that include your local area (city, state, county, etc). This can be incredibly valuable information and you might be surprised at how many searches are done each month for local terms.

So why should you use one of these software tools rather than just use the terms you know your target market is using to search for your products and services? After all, you’re a savvy business owner and an expert on your market, right? Well, it’s important to keep in mind that the people in your market might not be searching for the solutions you offer using terms you come up with. By using tools like the two just mentioned, you can get a good idea of related terms that real people are using when searching for the things your business offers. This can be a goldmine of information, especially if your competitors aren’t as up to speed on Internet marketing as you are.

I encourage you to use one (or both) of these tools to do in-depth keyword research to see what your market is actually searching for. And don’t forget that people and markets change from time to time, so it might be a good idea to redo this sort of market research from time to time, depending on how much change there is in your industry.

Local Search Engine Optimization Tips

Search engine marketing needs a new local search engine optimization feature to enlist better Google, Yahoo and Bing results. Search marketing optimization services have changed priority with Google’s places local search optimization causing many former page one websites to drop. This local marketing opportunity means that search marketing can be achieved by using better effective local search engine optimization allowing for lesser ranking websites to be seen on many page results. Google local places search engine marketing takes priority of websites using local optimization and address optimization. The if your business is closer to the pointer of Google maps it could mean higher ranking for your website. Social media marketing, directory, review results. A sample of local search indexing, local social media sites is below.

  1. Yelp
  2. CitySearch
  3. InsiderPages
  4. YahooLocal
  5. DealerRater
  6. JudysBook
  7. TripAdvisor
  8. Edmunds
  9. Zagats.com
  10. OpenTable

Also

  1. UrbanSpoon
  2. DemandForce
  3. Kudzu
  4. Yellowbot
  5. CityVoter
  6. DexKnows
  7. SuperPages
  8. MenuPages
  9. LilaGuide
  10. Vitals.com

Search engine marketing is based on link structure or link popularity with links coming from outside sources. Local search engine marketing now relies more on local social media links to rank websites and local social media. Social media marketing can utilize local marketing with Facebook places, Google places, Google maps and local tweets from twitter. What is the best SEO strategy? Search engine optimization and on page keywords was the former strategy and until very lately backlinks were the main focus of search engine optimization services, now a website say for “cosmetic surgeon marketing company” or “Attorney SEO company” can achieve page one results with a small amount of backlinks. Google places look at local websites yelp, yahoo local, and local listings, Google maps and local social media marketing websites as a major link to local business. Plastic surgery, lawyers, attorneys, law firms, are all viable local based business services which will benefit from local SEO.

Local search engine optimization is still best to keep a website optimized for keywords beyond local search marketing needs. SEO services will offer local listings as part of their services but many only provide the most obvious map, yahoo optimization. Social media marketing along with local search optimization has reached a point of equaling of trouncing many SEO strategies. Search engine marketing or SEM is also a candidate for local search engine marketing strategy. Search engine marketing can culminate in lead generation for professional services say attorney or doctor, plastic surgeon. These services require Local SEO to land the potential client to the website and then proceed to actually sell the services. How is this done? Client lead to client sell is a symbiotic strategy involving the services knowledge, reliability and pricing structure to lure the client to the best services possible.

If your services provides the best possible scenario for the client, sales happen. What can be a simple internet search from a potential client seeking say ” best SEO company ” and finding them on Google maps and then looking at the SEO firms reviews on yelp or a video tutorial on YouTube means the clients last stop may be the actual website yet they are already keenly interested in the vortex of experience, results and price of SEO. Local search SEO is probably the most cost effective local optimization. Competing with huge budget SEO was a severe challenge only a few months ago. Also outsourcing SEO has changed in as much as search engines can see local IP addresses and what is obviously a non American or U.S. IP address. What does this mean to SEO? It means SEO services from abroad cannot utilize local search marketing as before, it also means the social media used by outsourced SEO cannot mitigate to local indexing like a US. based IP can.

SEO in many larger cities can be adapted to local search optimization along with social media marketing, video marketing, multimedia enhancement to not only rank pages higher but to generate real client conversion and sales on the internet. Search optimization companies who do not supply video production, local search optimization and social media marketing services are at risk of leaving their clients out in the cold in terms of local leads and brand awareness. Video marketing Facebook marketing and twitter real time updates all contribute to creating user trust and awareness. Video production and informational marketing strategies sets the tone for creating authority in your field. Clients want to know who they are dealing with in important matters of legal and medical services. Video can bring real trust and brand awareness right to the clients choice of “keep watching” or ” move on” in a way this is like giving a consultation without the hassle.

If a potential client see’s your face, likes what they hear the next contact will be a strong one. If a potential customer has decided they simply do not like your face or demeanor it would be a waste of your time to consult anyway. SEO services are abound all over the internet for the search ” best SEO company” however taking into account practicality, face to face client trust and testimonials along with price structuring for almost any services we are the best choice for local search marketing, local optimization, social media marketing and SEO