Get First Page on Google Searches – SEO (Search Engine Optimization) Basics and Tips

Do you want to get first page on Google? If you have a web page or blog, you likely already are first page for some searches. With a bit of SEO, you can gain first page on more searches. And its simple.

The first and most obvious step is think about what words or phrases you want to be first page on.

Once you have that list, determine how many people are searching for those terms. To check how popular a search is you will need a tool. I use Wordtracker (there is a free online version). The higher the number, the more popular the search. No point in trying to optimize for a word or phrase that is rarely searched.

There is also no point in trying to optimize for a word that is too popular because getting a high ranking there will be almost impossible.

Think about “long tail”

Think about how people will search. People often search with a question. EG where do I find X? Or where do I find Y in Canada. The longer the string, the less competition you will have for it so the easier you will get ranked.

So make the list of phrases you want to “own” and ones that are realistic to “own”.

Now it is simple. Just put these words and phrases in your titles, picture descriptions, videos and in your text. The titles are the most important. That is why a blog called “Shrimp Fish Soup Recipes” will get good Google juice on all 4 words. So searching “Shrimp soup” will get first page. Or “fish soup recipes” or “Shrimp recipes” etc.

Yes you want to repeat your words and phrases often in the text. This said – write naturally. Never let SEO be a substitute for good content.

So you do this and you still are not first page. That is because you do not have enough credibility with Google. You need another free tool to check this. I use a free Firefox plugin called searchstatus. It gives me both the PageRank and the Alexa rating of any web page. Higher PageRank numbers are better. High credibility is your ultimate goal as that is what gets you ranked first and Alexa tells you traffic (a lower number is better)

How do you increase your PageRank?

It is all about quality inbound links. You want people with a high credibility (PageRank 4+) to link to you – eg Wall St Journal would be great. More is better and link rank is almost logarithmic so a PageRank of 6 is worth 10 times one of 5 etc.

This said, for you to get a link from an 8 rated site like pornstars.com would not increase your rank in the business genre. Sites are ranked for relevance.

The best inbound links are contextual. So someone blogging and saying I heard time management guru John Doe speak and hot linking from “Time management guru” is great for John Doe. Second best, hot link from “John Doe”. Third is just having a link on a blogroll without any context.

You get a higher rank if you update your content regularly. That is why having a blog on your site is a good way to increase your ranking.

Moderate cross linking within your own material will also increase your rank and clarify for Google what it is that you do.

3 ways to get links to your site:

1 – Ask politely. You might not always get a link but it never hurts to ask.

2 – Comment on other relevant blogs (and have your PageRank on so you ignore low PageRank and high alexa). Note that most comments in themselves do not constitute a link. But being out there gets people to look at you. You need people to look at your stuff for them to be inspired to link to it.

3 – Have good material. People link to quality. But of course they have to see it so promote your content:

Have your URL on all your print material, cards, letterhead, email sig file etc

Write guest articles and blogs in the right (high traffic) places (check the Alexa).

PR – get written about

Contribute to other sites. EG write reviews on Amazon, join the conversations.

And a word of warning. Never play games (like buying links).

In the end it is about having good quality material. And being out there so people look at your material. People link to quality without you asking as long as they know about it.

Affordable Search Engine Optimization Tips

SEO is a wonderful idea for anyone with a website in need of additional traffic or if you have a web site that is generating absolutely zero traffic. The bad part about Search Engine Optimization is that it covers a vast variety of marketing techniques and strategies. The good part about SEO is that the Internet offers an immeasurable amount of no cost ideas that have been split tested an can get your online business organized for search engine indexing.

SEO Marketing companies do not have a magic wand or access to information that you are not worthy of. Online marketing firms offer specialist services from someone who makes it their job to look at an overall website; which includes but is not limited to:

> Domain name,

> site content,

> keywords,

> site link structure,

> site theme,

> current page rank

> valued offers

> opt-in email

> webpage organization

> user navigation

> pay per click campaigns

> Social media optimization

> Quality backlinks

> RSS feeds

> Sitemap

I suggest you read further but, if all or much of this is far too time consuming for you I suggest you hire someone to perform the tasks.

SEO marketing services come in all shapes and sizes. Some online optimization websites take the tutor approach by training members on the basics of organic internet marketing. Regular updates to your website content (updating your RSS feeds and Sitemaps) are important to organic growth.Organic (or natural) website growth does not include tricks and tactics that would get a website banned from most search engine indexes.

Organize your website: Search engine software can help users find information on your website by typing in a keyword (yes, just like Google, Yahoo and MSN). Question: what if a visitor to your News website performed a search on Cat Tail Dogs and the search returned Fish Mouth Birds? Not good huh? This is why the way your pages link to other relevant pages on your website is important.

Your domain name is a no brainer; if you have a site dedicated to Money Making Businesses you need a domain name that when spoken or written will show what your site is about. Stay consistent with your theme; a “Cat tail Dog” website should stick to that theme unless your site is an authority on the Cat and Dog species then you would cover a broader spectrum (which is fine but be aware that there is more competition in broader markets).

Social media optimization or social marketing is how some are making big numbers at the bank with their advertising websites. Not only do Sites like MySpace make millions in advertising income, some of the members of MySpace are also making millions by finding targeted traffic to market their products too while simultaneously creating backlinks and a social environment. I’m sure you realize that people who have similar hobbies and interests have a lot to talk about?

Offering something of value can not only attract visitors to your website, it can also start a buzz about your website in social networks. Valued offers have come a long way, you can still generate some traffic with ebooks but the big dogs of marketing are going to audio and video tutorials which has spoiled the online community and is slowly but surely causing everyone else to “step their game up”.

Optimization for quality backlinks can be simple once your website has professional page organization and tone, relevant content and link structure. Most firms will simply find a high ranking website in your Niche, put a like to their site on your home page, send them an email which states: I have placed a link to your website here “the link URL” would you do me the honor of doing the same on your website?”

That’s it; you don’t have to use a bunch of big words and fancy explanations; your site should speak for its self.

In your quest for high or better search engine ranking do not be driven to the “get high page rank quick” scams. Organic website growth has been tested and proven to outlast any of the spam devices on the market such as mini auto generated sites with information of no real use.

Fortunately, search engine algorithms have become smarter by looking for synonymic terms along with keyword phrases to determine the content to search relativity.

This simply means that low value sites will get pushed down in the SERPS and those of value using ethical SEO tactics will gradually rise to the top.

To survive in the online business community your goal must be to create sites that first gives its visitor something they can use which is not limited to “Information of Value!”. …and you have to keep giving it to them on a regular basis.

Your information may not be of value to everyone, hopefully you’ll have a forum for where they can voice their opinion. Visitor response can be used as an opportunity to find out what additional information or products your market needs.

Having a clean and well organized website doesn’t come easy for beginners; don’t lose sleep over it (website templates are reasonably priced). For do it yourself affordable search engine optimization, focus on your content, internal link structure, sticking to your sites overall theme, quality back links, content and value offers.

Local Search Engine Optimization Tips

Search engine marketing needs a new local search engine optimization feature to enlist better Google, Yahoo and Bing results. Search marketing optimization services have changed priority with Google’s places local search optimization causing many former page one websites to drop. This local marketing opportunity means that search marketing can be achieved by using better effective local search engine optimization allowing for lesser ranking websites to be seen on many page results. Google local places search engine marketing takes priority of websites using local optimization and address optimization. The if your business is closer to the pointer of Google maps it could mean higher ranking for your website. Social media marketing, directory, review results. A sample of local search indexing, local social media sites is below.

  1. Yelp
  2. CitySearch
  3. InsiderPages
  4. YahooLocal
  5. DealerRater
  6. JudysBook
  7. TripAdvisor
  8. Edmunds
  9. Zagats.com
  10. OpenTable

Also

  1. UrbanSpoon
  2. DemandForce
  3. Kudzu
  4. Yellowbot
  5. CityVoter
  6. DexKnows
  7. SuperPages
  8. MenuPages
  9. LilaGuide
  10. Vitals.com

Search engine marketing is based on link structure or link popularity with links coming from outside sources. Local search engine marketing now relies more on local social media links to rank websites and local social media. Social media marketing can utilize local marketing with Facebook places, Google places, Google maps and local tweets from twitter. What is the best SEO strategy? Search engine optimization and on page keywords was the former strategy and until very lately backlinks were the main focus of search engine optimization services, now a website say for “cosmetic surgeon marketing company” or “Attorney SEO company” can achieve page one results with a small amount of backlinks. Google places look at local websites yelp, yahoo local, and local listings, Google maps and local social media marketing websites as a major link to local business. Plastic surgery, lawyers, attorneys, law firms, are all viable local based business services which will benefit from local SEO.

Local search engine optimization is still best to keep a website optimized for keywords beyond local search marketing needs. SEO services will offer local listings as part of their services but many only provide the most obvious map, yahoo optimization. Social media marketing along with local search optimization has reached a point of equaling of trouncing many SEO strategies. Search engine marketing or SEM is also a candidate for local search engine marketing strategy. Search engine marketing can culminate in lead generation for professional services say attorney or doctor, plastic surgeon. These services require Local SEO to land the potential client to the website and then proceed to actually sell the services. How is this done? Client lead to client sell is a symbiotic strategy involving the services knowledge, reliability and pricing structure to lure the client to the best services possible.

If your services provides the best possible scenario for the client, sales happen. What can be a simple internet search from a potential client seeking say ” best SEO company ” and finding them on Google maps and then looking at the SEO firms reviews on yelp or a video tutorial on YouTube means the clients last stop may be the actual website yet they are already keenly interested in the vortex of experience, results and price of SEO. Local search SEO is probably the most cost effective local optimization. Competing with huge budget SEO was a severe challenge only a few months ago. Also outsourcing SEO has changed in as much as search engines can see local IP addresses and what is obviously a non American or U.S. IP address. What does this mean to SEO? It means SEO services from abroad cannot utilize local search marketing as before, it also means the social media used by outsourced SEO cannot mitigate to local indexing like a US. based IP can.

SEO in many larger cities can be adapted to local search optimization along with social media marketing, video marketing, multimedia enhancement to not only rank pages higher but to generate real client conversion and sales on the internet. Search optimization companies who do not supply video production, local search optimization and social media marketing services are at risk of leaving their clients out in the cold in terms of local leads and brand awareness. Video marketing Facebook marketing and twitter real time updates all contribute to creating user trust and awareness. Video production and informational marketing strategies sets the tone for creating authority in your field. Clients want to know who they are dealing with in important matters of legal and medical services. Video can bring real trust and brand awareness right to the clients choice of “keep watching” or ” move on” in a way this is like giving a consultation without the hassle.

If a potential client see’s your face, likes what they hear the next contact will be a strong one. If a potential customer has decided they simply do not like your face or demeanor it would be a waste of your time to consult anyway. SEO services are abound all over the internet for the search ” best SEO company” however taking into account practicality, face to face client trust and testimonials along with price structuring for almost any services we are the best choice for local search marketing, local optimization, social media marketing and SEO

Search Engine Optimization – Why Business Needs It

I have found that many internet marketing entrepreneurs have never really learned or practiced SEO. What may have worked before, may not work now.

Search engine optimization is much like continuing education in various professions, you need to keep up to date.

The nice thing about SEO is it is free. The downer is it’s slower. But, it is a must for marketers looking to stick around for the long-term. If you want a loyal base who you can count on to be there for you, and your site for them, you need proper SEO.

Also, if you are creating a “Brand” or “Authority” site, you need to optimize your web business. The risk of getting the proverbial “Google Slap” becomes less of a risk.

Internet marketing has almost become an art, in regards to proper SEO and good usable content. Typically though, if you write from the mind or heart, without copying or repeating keywords, you are safe.

In this article I would like to touch on a few tips that may help your blog’s search engine rankings. I will try to stick to a few of the main ones in this short blog post. If you aren’t at least doing these steps, you are missing the boat.

When writing a blog, include your main keyword in your title. The title should be repeated three times. These three are Heading 1, Heading 2, and Heading 3. Heading 1 should be the main post title. Heading 2 should be at the beginning of the title. Heading 3 should be at the bottom of the page. If using WordPress, utilize the correct font in the menu for each.

For best results and to attract a more targeted audience, try to limit your number of keywords to three. Include long tail keywords which consist of three or more words.

Internet marketing is a bit of wasted effort if your SEO does not include keyword density and meta description. Try to keep keyword use at between 2 and 4% of the total article. This is very easily done with a WordPress Plugin called SEOPressor. This plugin displays your keyword density and you do not have to do any math!

Your meta description is what is displayed in the Google search results. It should be eye-catching and includes your main keyword.

Lastly, use the following SEO tips on your blog’s keywords:

Bold print a keyword at least once.

Put a keyword in italics.

Use quotations on a keyword,

Use a relevant YouTube video in your article.

Thank you and if I can be of any additional help with Search Engine Optimization or your internet marketing, feel free to contact me.

To Your Success,

Greg Gruba

SEARCH ENGINE OPTIMIZATION