On Page SEO Tips And Tricks For Higher Rankings

Search engine optimization is an important part of any website. I would like to share some on page SEO tips and tricks with you today to help you improve your website’s visibility and performance in search engines.

Performing search engine optimization on your website includes a vast variety of tasks, and can be broken up into two different parts. The first is on page SEO, and the second is off page SEO. I am focusing on page SEO here since on page SEO is the first part of your search engine optimization strategy that should be dealt with. The on page SEO tips and tricks I am sharing with you today includes a variety of objectives and tasks you can use to better optimize your website, and increase your website’s search engine rankings.

Google has made quite a number of updates to its crawling algorithm over the past few years. This is why it’s so important to always ensure your website and all your web pages comply with the latest updates like Hummingbird, Panda, and Penguin. The on page SEO tips and tricks I’m sharing here will all help you to stay away from an update attack, and will help you to keep your rankings steady.

1. Optimize the speed of your website

The very first thing that you should do when performing on page SEO on your website is to optimize the speed of your website. If your website takes too long to load, it will affect your website’s search engine ranking in a negative way.

Start by checking the current speed of your website, and comparing your speed to the speed of your competitor’s website. The faster your website loads, the better. If you find that your website takes longer to load than your competitor’s website, then you should do some optimization to speed up the loading time of your website.

If your website is a custom HTML or PHP based website, you should start with your CSS and JS files. Use a script to minify them. This can reduce their size, which in return will make your website load faster. You also need to optimize the images on your website – try to compress them as much as possible without losing too much quality. Images are usually the largest parts of a website, and can affect the loading time of a website by a couple of seconds. Compressing your images will allow your website to load faster.

Websites based on a CMS system like WordPress is also quite easy to speed up. Simply install a cache plugin that will serve your website as static files. This will help you to increase the speed of your website, and decrease the loading time.

2. Include meta tags on your website

Even though meta tags are considered to be depreciated by some, it is still useful to use them on your web pages. The most important meta tag would be the title tag of your website – this is the text that shows up at the top of the browser bar when your website is accessed.

You should also include meta tags for keywords and a description on each of your web pages. This will give search engines an idea of what keywords you are targeted, and will allow Google and other search engines to display a relevant description for your website in search results.

3. Use tags on your web pages

When building a website, whether it’s a custom HTML or PHP based website, or powered by a CMS such as WordPress, you should always ensure you use the right tags on your web pages.

By using the right tags, search engines like Google will be able to index your pages easier, and your rankings can also increase. This is a big plus for on page SEO.

Start by using header tags where appropriate. Header tags include h1, which is the header 1 tag. This tag is used for main titles. Thereafter you need to use h2, h3, etc on your sub-header tags. This also helps you to break up content into different parts.

Images should also contain appropriate tags, such as title and alt. This will also allow your images to be indexed by search engines based on certain keywords.

4. Keyword-optimize your content

To rank in search engines, you have to target keywords. Think of keywords as search phrases – terms people will enter into search engines to find results.

Before publishing or writing any content for your website, start with keyword research. Decide on a topic, then search for relevant keywords and choose a keyword that will best suit your content. Be sure the keyword doesn’t have too much competition, and make sure there’s a large enough search volume for the keyword you choose.

Choosing long-tail keywords for some of your content pages is also a good idea.

You should include your target keyword in your pages. Include your target keyword in the title of your page, in the first header of your page and also in your content. Include your target keyword in the first sentence / paragraph of your content, a couple of times in the body, and once or twice in the ending / conclusion paragraph.

Conclusion

While building high authority backlinks to your website is an important part of search engine optimization, doing proper on page SEO is just as important. Without the proper on page SEO, you won’t be able to take advantage of all the benefits of search engine optimization. Take a moment and use these on page SEO tips and tricks I shared with you to check and ensure your website’s on page SEO is relevant and effective.

Get First Page on Google Searches – SEO (Search Engine Optimization) Basics and Tips

Do you want to get first page on Google? If you have a web page or blog, you likely already are first page for some searches. With a bit of SEO, you can gain first page on more searches. And its simple.

The first and most obvious step is think about what words or phrases you want to be first page on.

Once you have that list, determine how many people are searching for those terms. To check how popular a search is you will need a tool. I use Wordtracker (there is a free online version). The higher the number, the more popular the search. No point in trying to optimize for a word or phrase that is rarely searched.

There is also no point in trying to optimize for a word that is too popular because getting a high ranking there will be almost impossible.

Think about “long tail”

Think about how people will search. People often search with a question. EG where do I find X? Or where do I find Y in Canada. The longer the string, the less competition you will have for it so the easier you will get ranked.

So make the list of phrases you want to “own” and ones that are realistic to “own”.

Now it is simple. Just put these words and phrases in your titles, picture descriptions, videos and in your text. The titles are the most important. That is why a blog called “Shrimp Fish Soup Recipes” will get good Google juice on all 4 words. So searching “Shrimp soup” will get first page. Or “fish soup recipes” or “Shrimp recipes” etc.

Yes you want to repeat your words and phrases often in the text. This said – write naturally. Never let SEO be a substitute for good content.

So you do this and you still are not first page. That is because you do not have enough credibility with Google. You need another free tool to check this. I use a free Firefox plugin called searchstatus. It gives me both the PageRank and the Alexa rating of any web page. Higher PageRank numbers are better. High credibility is your ultimate goal as that is what gets you ranked first and Alexa tells you traffic (a lower number is better)

How do you increase your PageRank?

It is all about quality inbound links. You want people with a high credibility (PageRank 4+) to link to you – eg Wall St Journal would be great. More is better and link rank is almost logarithmic so a PageRank of 6 is worth 10 times one of 5 etc.

This said, for you to get a link from an 8 rated site like pornstars.com would not increase your rank in the business genre. Sites are ranked for relevance.

The best inbound links are contextual. So someone blogging and saying I heard time management guru John Doe speak and hot linking from “Time management guru” is great for John Doe. Second best, hot link from “John Doe”. Third is just having a link on a blogroll without any context.

You get a higher rank if you update your content regularly. That is why having a blog on your site is a good way to increase your ranking.

Moderate cross linking within your own material will also increase your rank and clarify for Google what it is that you do.

3 ways to get links to your site:

1 – Ask politely. You might not always get a link but it never hurts to ask.

2 – Comment on other relevant blogs (and have your PageRank on so you ignore low PageRank and high alexa). Note that most comments in themselves do not constitute a link. But being out there gets people to look at you. You need people to look at your stuff for them to be inspired to link to it.

3 – Have good material. People link to quality. But of course they have to see it so promote your content:

Have your URL on all your print material, cards, letterhead, email sig file etc

Write guest articles and blogs in the right (high traffic) places (check the Alexa).

PR – get written about

Contribute to other sites. EG write reviews on Amazon, join the conversations.

And a word of warning. Never play games (like buying links).

In the end it is about having good quality material. And being out there so people look at your material. People link to quality without you asking as long as they know about it.