Top 7 Useful Tips on Finding a Company Providing White-Hat SEO Services

The growth of an online business is significantly attributed to the White-hat SEO companies. White-hat SEO experts have added a significant boost to the business on the online platform and have defined it with a unique way to make it reach to every targeted person or organization. It is said that almost 60% of the acknowledgement goes to the web designing and development companies, which have been efficiently developing the outstanding web projects.

When more than half of the percentage behind the success of an online business is due to SEO companies, then it will not be difficult to understand the value of SEO Companies. This is why the selection of SEO Company has to be done very carefully. It is said that SEO companies have capably delivered positive results and have come up with many great projects. Their capability and knowledge are simply out of the box, due to which, the results are in their favour. However, not all companies deserve appreciation and are worthy of hiring. Every coin has two sides; the intelligence is in choosing the side, where there is profit. Therefore, selecting the best white-hat SEO Company is also necessary. Below are some tips, which would help you in doing so:

Now comes the five crucial ways to select the best white-hat SEO Company, which would finally create the online presence of the company.

1.Going through the track record

Checking over the work & projects handled by the company can give a fair idea about the company. Ask for URLs of customers’ websites, try to contact their customers and know about their firsthand experience. If there is any sort of doubt regarding the company, this will sort it out.

2. Understanding the company

Knowing about the specialities, knowledge, and expertise in the field helps a lot. If any company is able to explain its expertise backing with valid proofs, then trusting them won’t be a bad deal.

3. Ranking

Checking the ranking of the company with which one is planning to deal with is important. However, make sure that the ranking is checked upon only on the basis of relevant and competitive keywords & phrases.

4. Cost

Remember that high prices never guarantee top-grade results; also that low prices might be deceiving. Right prices for the right services need to be quoted by the company, which in turn would make easy in making a comparison.

5. Guarantee

If any company guarantees about ranking the website at the top position in the search engine result pages, then immediately realize that it is fake. It is one fact which even search engine denies.

6. Services as a part of their packages

The services offered as a part of the package differ from SEO company to company on the basis of the cost as well as nature of an online business. Therefore, it is worthwhile to check the services of an SEO company end to end and select the one that offers at least a few essential services such as the onsite optimization, keyword research, SEO copywriting, blog creation, link building etc.

7. Success rate

You can readily resolve the success rate of an SEO company by ensuring the number of clients the company has worked for on its stint and the duration for which they have dealt with the SEO projects. Achieving SEO results overnight is a far-fetched idea. Therefore, it makes sense to hire white-hat SEO companies that have carried out a range of SEO projects for clients over a term of 3 to 6 months or more.

SEO Tips – Tags Are Important

When writing a post or listing a product, most people never forget to add a title. Sometimes people think a relevant title and a good description are all you need to get your post or product noticed. Wrong! Technology and doing business online has changed a lot even in the past year. What was once a hobby has now become a part-time or full-time job opportunity. This is why the market online is more competitive. More and more people are shopping and working online. This is why it is important to make sure your website is as search engine optimized as possible. Tags are a must to get your website, post and product in the search engines, which is how people will find you online. Don’t forget to take advantage of using as many tags as possible. Make sure you are using the right tags.

There was a time when not many people knew what tags were or how to use them. Now more people are finding out what they are. Often times when listing a product or posting to social media, there will be a tags section. Some people don’t notice it or choose to ignore it. Don’t ignore it! Tags are like keywords or phrases people use in search engines. This is how people will find what you have online.

Is it relevant? That is one of the questions you need to ask when choosing a tag for your product or post. If you are selling handmade scarves or posting an article about making scarves, you want to make sure people interested in that subject or product find your item. You will need to use tags that describe what you have posted. How to make scarves is a good tag to use for a post describing how to make a scarf. Buy scarves for women is a good tag to use for a scarf for woman you are selling. These tags are relevant to what has been posted. Getting the right people to your website helps increase the possibility for sales.

Is it a search term or keyword? This is another question to ask when posting a tag for your item. You can get creative with tags but if no one is searching for that phrase you won’t get the right people to your website. You want to avoid using descriptive words like pretty, awesome, gorgeous or those kinds of words in your tag. By all means use them to describe your product, but most likely these are not words people use when searching for products or information.

You can use keywords in your description that can also be used as tags. Sometimes you may need to check a keyword tool to make sure you are finding relevant keywords and phrases to use as tags. These tools can help you to find relevant search terms that may not be as popular as others. This means less competition. It also means these tags will still get people to your website. Make sure your tags are relevant, actual search terms and the right keywords. Knowing these tips will help you to make your business online even more productive.

Tips for Improving Your Business’ Google Ranking

SEO services for Mornington Peninsula businesses can make a large difference in the traffic your website sees throughout the day, so you may want to consider optimisation if you’re looking to increase traffic and visibility. Before getting into how you can improve your visibility Google ranking, let’s discuss what SEO is and why you should care about it.

Search engine optimisation, or SEO, is the way traffic to websites is improved for search engines. SEO determines where your website ranks when users search for products or services related to your business. Higher rankings mean more traffic and visibility while lower rankings mean less traffic.

If you’re still not quite sure what SEO is or how to work with it, you can always get in contact with experts that have extensive training and knowledge of search engine optimisation – you may even get a free SEO analysis performed that can let you know what is working in your favour and what is not. Now, let’s get into how you can enhance your SEO and improve your company’s Google Ranking.

Keywords

Keywords and their placement are one of the most important aspects of search engine optimisation. When using keywords, put yourself in the mind of someone searching for the product or services you are offering. The keywords used should be highly relevant to your business, but try not to go overboard and include a ridiculous amount of keywords hoping to increase traffic. In fact, unrelated or haphazardly used keywords can result in being flagged.

Page Title

The title tag of your website is displayed in search results and also appears at the top of web browsers, letting users know exactly what they can expect on the web page. Only a certain number of characters is displayed, so descriptions need to be short, relevant, and engaging. If you’re planning on using keywords or highlighting a certain topic, these should be displayed in the title tag or page title itself.

Mobile Site

Mobile devices are a part of life in this modern world, so making sure customers can access your site on their smartphones and tablets is one of the key ways to improve your SEO ranking. Almost half of all organic traffic comes from mobile devices, and Google factors user experience into rankings, so optimisation of websites for mobile interfaces leads to a higher rank in Google searches.

Avoid Flash

Many businesses use Flash to run their websites due to the ease of launching the site and the cost-effectiveness of the program. Flash, however, does not get along well with Google and sites using Flash tend to be ranked lower. The reason for this is because with websites ran using Flash, individual pages cannot be linked. Simply changing the platform of your website could significantly increase visibility and improve SEO.

These are just a few of the techniques you can use to improve your web traffic and enhance the SEO of your site. If you’re in need of a complete website overhaul, contact professionals that can perform a free SEO analysis and know exactly how to get the job done right the first time. Otherwise, you may end up missing out on tons of inbound traffic and opportunities for conversion and organic growth.

SEO Content Writing Tips

If you run any online business then you’ll know the importance of having good content and good SEO content, what is SEO? SEO stands for (website optimization) and it’s very important for any online business.

If you don’t get SEO right on your websites, then the bottom line is the search engines wont’ find you, we all know that getting FREE online traffic is hard and most people strive everyday to try and get this FREE website traffic. That’s why you need some good SEO content writing tips, and that’s what we’re going to talk about in this article.

Getting the big search engines like Google to rank your site on the first page is an ongoing challenge every single marketer online. What you’re up against is trying to get the content Google wants for their visitors, they only want good unique content.

This is the nuts and bolts of their business and recently they changed the game, it was called Panda update, this saw a lot of high ranking sites like “EzineArticles” and many more lose ranking overnight. Because Google changed the way they look at content.

Anything that remotely looked like duplicate was automatically penalized, it shocked the whole online community, however, the ones that saw an opportunity here were the ones that gained.

How can someone gain from something like this, easy, you give the search engines like Google what they want, which is, excellent UNIQUE content.

If we want to rank well in the search engines then our content should be keyword focused putting maximum emphasis on our main keyword and by using good LSI keywords. LSI stands for Latent Symantic Index in other words phrased that mean the same as your main keyword.

Writing good content can mean good ranking or not getting ranked at all, if you don’t get ranked in the say, first two pages for a given keyword then you’re really wasting your time, as people won’t find you. You should use your keyword in the headline, title tag, beginning of a sentence and at the end of the article.

Some say that you should have your keyword sprinkled throughout your content/article at 2-4% this is very important on the web and for good ranking. People and the search engines are looking for good quality content and if you deliver it to them you’ll be rewarded for it.

You should put in the effort in your content writing that’s if you do it yourself, if you don’t then get your writers to include your keyword throughout your articles.

Now to my other point, what if you could find out exactly what percentage of content the search engines are looking for in a percentage amount for your given keyword. Imagine knowing what the search engines want for not only the keyword but also for the LSI keyords, do you think you would have a good advantage over your competitors when it comes to having good keyword content? I think you might.

Just think if you knew exactly what Google ranked the top 10 sites for your given keyword, what Google thought were the most important keywords were to rank them that well. Not only that imagine if you also knew the percentage Google placed on each of those keywords?

What I’m talking about here is density, having the right density of keywords will put you miles ahead of your competition and give your a huge advantage in getting ranked high in Google. By knowing this sort of information your giving Google exactly what it wants. Writing content which you know is what Google wants is just awesome power and will get you ranked super fast on page one.