Affordable SEO Services For Small Business

As a small business owner, building a web site is just part of the process of getting your business noticed online. SEO is undoubtedly a key part of the puzzle, and websites that get the best rankings from search engines, naturally tend to get the most organic traffic as well.

Often however, small business does not have the time and budget to focus on advertising issues, and they rather opt to rely on reputable SEO companies to do the job for them. This does not mean that they leave everything in the hands of a third-party, as their needs to be certain checks and balances in place to ensure that they get value for money. The following basics should be taken into consideration when procuring affordable SEO services.

1 – Seek out the best search engine optimization companies for small business

These service providers will have the experience and confidence of operating in a niche area. They will be comfortable with using legitimate white hat SEO methodologies to set up, or revamp a website. One of the techniques they would employ is the use of several short articles pertaining to a similar topic around your business, instead of opting for one lengthy article. Very long pages get a lower weighting than shorter ones by the search engines, and many viewers will certainly not read the whole thing if it takes a few screens to do so.

2 – Optimize your site to improve your visitor experience

This is an important consideration and only becomes possible if the website is highly entertaining whilst also able to keep the visitor attention. You do want first time visitors and return visitors to stay on your website for extended periods of time. Not only will these additional traffic increase your sales, but the search engines will increase your ranking accordingly.

3 – Take advantage of header tags.

Search engines use the headers to rank websites. Use different tags – like H1 or H2 – to emphasize your products and services. Visit competitor’s websites and view their source codes and tags. That lets you in on their own SEO techniques, including keywords and whilst you might not wish to imitate their methods, this bit of marketing intelligence gathering can make you think of other keywords and things to try.

4 – Authoring a blog and commenting on other blogs

In order to raise your profile in your specific or related website’s niche, you need to be seen as being active within the online community, as this is deemed to be a very good Search Engine Optimization technique. Blogs can easily rank in search results, on condition that they feature new content and quality data. The back-links coming from blog posts also play a very large role in search engine rankings.

5 – Use videos along with a video site-map for increasing your rankings.

Try to include introduction videos of yourself and staff, as well as product demonstrations. After you post the video to your site, you must also employ keywords in text, and then submit the URL through Google Webmaster Tools, and also post your video to various outlets like YouTube.

As mentioned earlier, small and medium enterprise owners often have budget and time constraints when it comes to online marketing, so opt for SEO packages for small business, in order to maximize the return on investment. Always insist that the 5 points as raised above are included in the service offering as these optimization tips have been proven to work both in past and current online marketing strategies.

Top 10 SEO Strategies Small Businesses Should Follow in 2018

Everyone wants to attract more eyeballs on their website. Sound and effective search engine optimization (SEO) strategies have the potential of getting your site to the top of Google’s organic search rankings, leading to the growth for your business.

SEO is a fast moving field. Hence, it is no surprise that you will find people getting swept up in new advancements, trends, and practices. However, there are some gold standards in SEO that all SMBs should adopt in 2018.

Define Your Audience

SEO drives traffic to website. But that would be of no use if your website is not showing up in front of a relevant audience. Hence, it is in fitness of things that you should identify the type of audience you are targeting and know their search patterns, demographics, geographic location, preferences, etc. A step in this direction can be made by setting up a Google Analytics account that will enable you to learn more about them on a daily, weekly, monthly basis.

Put Your Audience First

When creating your blog posts, it’s an absolute must that you have a reader-first mentality. What your readers were really getting out of the writings should be uppermost in your minds.

Never Assume You have No Direct Competitors

There will be always someone who has already used the keywords you wish to target. Do your homework to find out who these competitors of yours are and how you can differentiate your SEO strategy from those of others.

Improve Your Page Speed

Google lays great emphasis on page speed. A great page speed improves the visibility of your site. According to Gomez.com, even a second delay in a page’s load time can decrease the customer dissatisfaction by 16 percent. This is all the more important in the case of mobile users.

Use Long Tail Keywords

Using long long-tail keywords in your strategy is key to the success of your business. For instance, considering the keyword “SEO tips” may take a long time for improving the ranking on Google. However, using long tail versions of the keyword “SEO tips” such as “SEO marketing for your business” can increase your chances of raking high in Google.

Local SEO

Small businesses need to be especially focused on local search. If you are a small brick-to-brick business, local SEO is of utmost importance. It has been found recently that 50% of those consumers searching locally on their smartphone visit a store that same day. The figure stands at 34% when it comes to search on a computer or tablet. Hence it is in fitness of things that your business’s visibility should rank high in your area. Otherwise, you run the risk of losing out to competitors.

Get Your Website Compatible For Mobile Devices

Findings of a survey reveal that 60% of traffic is coming from mobile devices and that number is likely to increase. Hence it is incumbent on you to ensure that you site is optimized for mobile visitors and not difficult to navigate on mobile devices. This becomes all the more necessary because Google is in the process of awarding higher ranks to the sites that are mobile optimized.

Voice Search

With the passage of time, the use of voice based search is increasing. It is now clear that you can ignore voice search at your own peril. Since voice search queries differ greatly from typed queries, you will have to optimize your content for voice search.

Be Authentic

SEO is not a sneaky or deceptive practice, even though there are people who tend to think so. Tricking search engines by using shady tactics is not going to help you. By doing so you run the risk of losing the trust of search engines.

Focus On Quality Over Quantity Of Links.

Quality rather than quantity should be your prime consideration when it comes to building links for your website. Cranking out mass number of links without quality has the potential of damaging your website’s credibility.

SEO is an ongoing process. However, starting with a sound strategy will translate into online success for many years to come.

Most Effective SEO Tips for Small Business Owners

Today, the internet has become a very dynamic marketing tool and with proper SEO; even the smallest businesses can be accelerated with opportunities. Internet opens you to a larger world and SEO, in form of the best marketing strategy, guides you through it. So, here are some of the most effective SEO tips for small business.

1. Keywords – This word is the key to successful business marketing. Initially, when internet marketing was the latest trend, single keywords were used and yielded results too. But today people use phrases to make a search. Watch out the trends in the analytics to find the popular ones.

2. Matter – Or as it is popularly known as- content. Content has to be catchy and convincing because it is this content that will make the visitors to buy your products or services. Avoid fluff and frills with keywords induced at any cost as that does not work anymore.

3. Mobile friendly interface – Cite this as most important of all SEO tips for small business. A good percentage of your potential customer may access internet on their phones. In order to cater them, make sure your website loads in mobile with equal ease.

4. Broken links – It is important to repair the broken links on time. Search engine does not rank the sites that have broken links or the one that do not work. However, if you work on WordPress, install the plugin that keeps a check on broken links and informs you so that you can take care of them on time.

5. Indexing – As you service your car periodically, you should index your webpage too. At the same time, updating and upgrading of the site is important as well.

6. Speed of the site – When discussing SEO tips for small business, speed of the website needs special mention. Traffic towards your page is directly proportional to the speed. Faster the site loads, more traffic visits the page.

7. Local search – Even before we could notice, we have started using local search. Thanks to Google Places and other sites of sort, local search is ‘the’ word today.

8. Personal correspondence – To rank your page, search engine must find other websites linked to yours. Since you cannot go on and start spamming your page, it is better to contact the vendors of related business and ask them to link their sites with yours while you place your link to their page.

9. URL structure – If your URL explains your content, search engines would prefer your page over the one which does not.

10. 404 files – Creating these files ensure that the users will come back to the home page even when they click on a broken link.

These are the most effective SEO tips for small business that can boost up the page ranks and eventually bring more business for you.

Small Business Web Design & SEO Tips to Boost Your Website Ranking

If you are an entrepreneur, then it is very important to understand the trends & challenges of the business market in today’s competitive world. As a startup, you must have to compete with the industry giants in your business.

Online business is now overlapping the traditional way of business. Hence, it is very important to create a strong online presence for your business. No wonder you had to deal with those industry giants too.

The primary requirement for creating an online presence for your business is “A Website”. A website, that helps to establish a brand. A website, that helps to grow your online presence. A website, that helps to build trust in the market & brings you business.

In order to have such a website, you need to focus on two things.

  • Website Design(UI/UX)
  • SEO

There are two options to build a website. Either you hire a freelance web designer or an agency who can build you a website or you create a Job vacancy – pay salary to a web designer who can make your website in-house right in front of you.

If it is a small website that didn’t need frequent changes, then hiring a freelance web designer or web design agency is the best option. Simply, contact some of the website designers or website designing agency. Spend some time on their work portfolio. Analyze & evaluate their work. Talk with them about your business and then select the best you think for your business website.

If your website needs daily updation, then you can hire a web designer/developer to work in-house so that quick changes can be done according to your preference.

However, you can also hire an agency who can work for you on a routine basis or as website maintenance contract.

Whatever the way you choose, make sure to follow these Web Design Tips for Small Business Website

The second thing you need to focus on is its SEO.

It is highly advisable to hire an internet marketing agency who can handle your total internet marketing because such agencies have skilled experience experts along with the needful resource through which they can rank your website better in search engines.

You can also hire an SEO expert who can work for you in-house. Analyze your requirement. Depending on your business, you can choose either. Whatever you choose, make sure to follow this SEO checklist for your small business. It will help you to take care of your rankings in search engines and brings you a business and qualified leads.