Have a specific niche
Your niche is what makes your business. What is your niche under a particular category? For example, if you’re dealing with real estate business, your niche could be on traditional rental or short lets. Same thing applies to any category you choose to use. Discover your niche. After that, use keywords and phrases related to that particular niche. Add tags of relevant keywords to your site and watch as it gets higher rankings on Google.
The content of your site/blog is helping people understand some of your services. And hence, content shouldn’t be underestimated. Write top-notch, engaging content for your audience and they will come around eventually. Don’t forget to include keywords into your content, add tags and split your articles into different categories so they’re easier to locate. And do not forget that the misuse of keywords in an article could have a negative impact on your rankings.
The title of your article, its header and subheaders should have at least one keyword. This helps the search engines to immediately find your website when certain keywords are searched for.
Link building and references
When writing an article, there would be some times when you should insert links to other pages on your site. This is to give direction to your audience so they’d know where to find certain topics in your website.
When writing a content, don’t forget research. The thing is, most of the niches talked about today have already been written by others. So, when you research your content from other sources, don’t forget your references. Write your references at the bottom of the page by inserting the links gotten from your source materials. Of course, you need to write the contents in your own words to avoid plagiarism.
While writing an article, if possible, include links to other sites as a ‘go to’ place to learn more information or, if it is almost unrelated to your niche, for a call to action. And, if you can get other sites to include links to your sites in their content, this creates useful links. And this is an important step in SEO.
Just because you have written a few topics on your site, don’t think that you could just fold your arms and let some miracle happen. No. The most rewarding thing in the business world is consistency. Don’t stop pushing, don’t stop writing. Have a regular schedule for your article posting, create time to write engaging and fresh new articles every now and then, and watch your efforts get rewarded.
Meta descriptions for every page
A well written meta description increases the rate at which your page gets clicked. It doesn’t help you with search engines, but rather it is for your audience. A well written one will compel the audience to click on your links, and increases the website’s traffic.